Influencer marketing is not a new concept. It involves ensuring the right kind of people are busy talking about your products and services. This is how you shall realize more customers, who will keep talking about your products, thereby increasing chances of realizing more sales. This has shown all marketers that the best strategy to use to reach a wider network is through word of mouth.
You no longer have to participate in overt and elaborate marketing campaign to get the attention of customers to your products. Social media has assumed the role of word of mouth marketing and made it readily available. When you get online influencers on board; you will generate a bigger audience when you tap into their social media platform. There is always the element of trust when you opt for this method of marketing. Friends become your company’s advocates and spokespeople. You therefore need to look carefully at what you stand to gain and take it.
You need to look for influencers, from your networks, and from the rest of social media and other media. You could be involved in the marketing of furniture items. You need to check out interior design blogs, fashion blogs, and even construction blogs to find any relations to your work. As you try and involve the most popular people, you also need to involve the small people. This gets them motivated, since they are involved in the launch of a product or service at the same time s other influencers. They also have a bigger influence in their circles, and that has a multiplying effect when compared to the big names.
See to it that the influencers are duly rewarded. We all love to be treated nicely. You need to do something special for the major influencers in your social media arena. You could allow them to be first in line when a product comes out, or you could craft something special for them. They could also use some freebies. They can be consulted when you want to launch a product. They will appreciate their efforts going so far. They can then re-post, re-tweet of like posts about the product, which leads to more social media chatter. They obviously get approached by many companies, so you need to keep their attention as long as you can.
Ensure they take it personally. An authentic relationship must be portrayed between the influencer and the product. Ensure you engage the influencer on their terms. Do not make the intention too obvious. Keep mentioning them, and they will like the reference. The interests of the influencer have to align with those of the product.
The influencer and their targeted audience for influence are always changing. The relationships will always bear fruit as long as they remain great. There are software tools that make the work of assessing your influencer strategies easy.