Marketing can be defined as the process of selling a product through platforms that seek to give out its knowledge. The reason why people venture into business is due to profit. Therefore, maximum advertisement is vital in the sale outcome of the product in question. If one requires profit then he/she should be able to conduct marketing strategies that would go a long way into defining the profit margin ultimately. For Business to realize a better profit margin then the essential thing to do is to market. There are different forms of marketing across the globe, and every type usually depends on the marketer. The fact that marketing is a tool for the masses it makes it a worthwhile venture. To market one can use advertising, online or one on one.
To advertise is to give people knowledge of the product and enables people to familiarize with the product. There are many forms of advertisement such as the use of newspapers. To market in print media one is required to buy a page or a section which is used to advertise the product. They pay either the advertising agency to do it themselves or go along to pay the company producing the newspaper. Other means of marketing which would cover a wide range of people is the use of billboards. The billboard is a detailed platform to conduct various marketing practices . This also is an effective form of advertising since it reaches a wide range of people at a particular time.
Social media is the new front in marketing which targets a whole generation The the world is now inter-twinned due to the availability of the internet. Developers embed sites with advertisement pop-ups to market their products. Due to the increase of internet users across the divide the product will, therefore, be known everywhere. Online marketing can equally be done by using social media which would be equally as effective. Social media is the new market nowadays as people are as responsive as they were in the real world.
Face to face marketing is an equally good strategy of selling one’s products. In this case a person would convince another through one on one deliberations. It requires total if not absolute knowledge of the product in question. This process usually takes quite a period. Marketing the product would require more and more knowledge across so as to have a better selling strategy. The fact that one has the ability to deduce the feelings of the esteemed customer is vital at the end since they can know if they will buy the product or not. To garner profit one has to market.