In the six month of the year 2013, more than 22,000 people made their way tow London and deliberated on how vibrant wide format print was. There are however, three major reasons why the wide format print is increasingly gaining popularity among people, this may be as a result of increased demand to meet customer demands as need for commercial printer specialist.
There is still a high rate of technological development in wide-format print. New applications continue to unfold as new substrates, inks and marking technologies are brought to market, leading to new opportunities such as label printing, packaging and package prototyping, interior d?cor, soft signage and fabric/garment printing and a wide range of consumer and industrial applications in ceramic printing, in addition to the established signage and display graphics markets.
There however seems to be a problem when it comes to integrating the business of an individual and the production of wide print despite there being improvements each day.
For instance the wide format printers are very isolated in their productions from all the other kind of prints that are available in the market place. Products to facilitate this integration are available, but lack of customer focus, awareness or trust in automation have been barriers to their uptake.
The printing cost is only a small amount of cost to the total cost incurred when it comes to wide format printing as its finishing are generally very elaborate. Complex one-off jobs will typically require creative input, management time, shipping and installation in addition to the printing process. The norm of this kind of printing is that a lot of customization is desired and this leads to the customers being very reluctant in accepting automatwion.
However, the manual method of doing it is not as good as they think it is as wit results into wastage of resources and time over time. Inability to load-balance work across different machines because color matching cannot be achieved reliably can cause delays and waste production capacity, leaving some machines idles while others are running full-time.
Over time, the areas in the production process that are manual usually call for additional costs which are not included win the cost of production oftenly. Job costing models based on ‘per square metre’ pricing can lead to work being done at a loss, especially where time spent on file preparation before output is not recorded. Lack of detailed information about job set-up times and finishing operations, with missing or inaccurate media consumption figures make it difficult to analyse where bottlenecks are occurring and where money is being made or lost.
The wide format printer will be crowded very soon and this will create awn increase pressure to offset the extra costs.